It’s hip to be square.

Mmm watermelon:

Square-shaped watermelons are to be sold in the UK.

…Tesco exotic fruit buyer Damien Sutherland: "We’ve seen samples of these watermelons and they literally stop you in their tracks because they are so eye-catching. These square melons will make it easier than ever to eat because they can be served in long strips rather than in the crescent shape."

The square melons are imported from Brazil, where they’re grown in boxes, which creates their shape.

I don’t know that it will make eating watermelon any easier to eat, but it might make them easier to cut and store. I like how it looks like a trendy little suitcase, though.