Pussy: The Energy Drink

by Shaker Renee, of Womanist Musings

Pussy made its premiere as an energy drink on The F Word. Apparently Gordon Ramsey found it hilarious to teach sales by using a product whose very name is demeaning to women.

After catching the clip I assumed that this was just one of his ridiculous jokes until I investigated the web site and found that pussy is indeed for sale. Isn't it fucking thrilling that we can be reduced in this manner.

According to its creator Jonnie Shearer:

"Pussy is spontaneous, entertaining, optimistic and fun. It’s a starting point. A moment when something happens and when things begin – Pussy starts conversations. It believes in having a good time as often as possible."

Did you know that your genitalia contained all of those values? Did you ever even for a minute envision that it had a distinct personality from you? Most of all did you know that it was always available for a good time? How do we manage with these crazy vaginas between our legs that are always seeking a good time or to engage others?

Turning pussy into a consumable product only highlights the degree to which women's bodies are commodified for the sake of profit. Of course no one wants a drink named penis, cock, or dick—those are active body parts. No we want something bubbly and pleasing, exactly the way that women's bodies are constructed to be.

While the creator may see this as a unique sales ploy, to me it just another example of the way in which women are continually demeaned and disembodied of agency to uphold male hegemony.

(Crossposted.)