Assvertising

[Also to be filed under "Rape is Hilarious." Trigger warning in effect.]

NOTE: There is an update here.

So Pepsi's got this new print ad campaign in France built around the premise of someone being willing to look the other way if they're offered a Pepsi as a bribe. There's a monkey offering the driver of a banana truck a Pepsi to look the other way as he hands over the keys:


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…and a teenage kid offering an astronaut a Pepsi to look the other way as he hands over his spacesuit:


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…which are fine, silly, inoffensive, wev, but then things start to go horribly wrong.


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In case you can't believe what you're seeing (or can't see the image), let me tell you: It's a young boy offering a lifeguard a Pepsi to look the other way as he hands over his lifeguard shirt—and the exchange is happening over the bikini-clad body of an unconscious woman who is presumably in need of resuscitation. The child has a lascivious look on his face, as if to imply he'll be putting his mouth and hands (at minimum) on the woman's body, but not to deliver CPR wink wink nudge nudge.

The cost of sexual assault: 1 Pepsi.

Contact PepsiCo here and let them know you won't support companies who hawk their wares with misogyny and use their advertising to normalize, mimimize, or joke about rape.

(Hat tip to Shaker Lalaroo, who saw it at Feminist Law Profs.)

Note: If anyone feels a particular need to defend this shit, I'd recommend you tell your story walking. But if you don't, acknowledge that you are someone who is defending making light of vicious and criminal sexual violence for entertainment, and consider yourself warned that you will undoubtedly be treated with the according contempt.

[Assvertising: Parts One, Two, Three, Four, Five, Six, Seven, Eight, Nine, Ten, Eleven, Twelve, Thirteen, Fourteen, Fifteen, Sixteen, Seventeen, Eighteen, Nineteen, Twenty, Twenty-One, Twenty-Two, Twenty-Three, Twenty-Four, Twenty-Five, Twenty-Six, Twenty-Seven, Twenty-Eight, Twenty-Nine, Thirty, Thirty-One, Thirty-Two, Thirty-Three.]

[Rape is Hilarious: Parts One, Two, Three, Four, Five, Six, Seven, Eight, Nine, Ten, Eleven, Twelve, Thirteen, Fourteen, Fifteen, Sixteen, Seventeen, Eighteen, Nineteen, Twenty, Twenty-One, Twenty-Two, Twenty-Three, Twenty-Four, Twenty-Five.]