Assvertising

The creative team at Axe Body Spray—the stinky man-goop that supposedly makes any guy instantly irresistible to beautiful (and powerful) women—wrapped a women's dorm in a "calendar" labeled "Axe schedule" for a recent ad campaign. Because if you wear Axe, you can have every woman in this dorm, get it? Looking at the photo, I don't know what's more disturbing—the idea that the aim of wearing Axe is to screw (and ditch) as many women as possible, or the fact that all the women in the photo are posed by their windows in various stages of undress, putting the viewer in the position of peeping Tom. Either way, it's an epic advertising fail.

Via Neatorama, which calls the ad "a little bit sexist." Ya think?

[Assvertising: Parts One, Two, Three, Four, Five, Six, Seven, Eight, Nine, Ten, Eleven, Twelve, Thirteen, Fourteen, Fifteen, Sixteen, Seventeen, Eighteen, Nineteen, Twenty, Twenty-One, Twenty-Two, Twenty-Three, Twenty-Four, Twenty-Five, Twenty-Six, Twenty-Seven, Twenty-Eight, Twenty-Nine, Thirty, Thirty-One, Thirty-Two, Thirty-Three, Thirty-Four, Thirty-Five, Thirty-Six, Thirty-Seven, Thirty-Eight, Thirty-Nine, Forty, Forty-One, Forty-Two, Forty-Three, Forty-Four, Forty-Five, Forty-Six", Forty-Seven, Forty-Eight, Forty-Nine, Fifty, Fifty-One,Fifty-Two, Fifty-Three,Fifty-Four, Fifty-Five, Fifty-Six, Fifty-Seven, Fifty-Eight, Fifty-Nine, Sixty, Sixty-One, Sixty-Two, Sixty-Three, Sixty-Four, Sixty-Five, Sixty-Six, Sixty-Seven.]