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This Jota Art Jewelry campaign [via Copyranter] attempts to sell diamonds to (straight) women—or, the (straight) men who buy diamonds for (straight) women—by reflecting the stereotypical "bad behaviors" of (straight) men in the stone (leaving the seat up; toothpaste mess), accompanied by the single word "Forgiveness."
Arguably, the ad is directed as much at (straight) men, conveying to them they should buy diamonds to beg forgiveness, as it is at (straight) women, conveying to them they should expect diamonds in exchange for forgiveness. In either case, the ad basically suggests that (straight) men don't have to be respectful, if they can afford diamonds. And (straight) women shouldn't expect respect, when they can just settle for diamonds.
Ugh squared.
[Assvertising: Parts One, Two, Three, Four, Five, Six, Seven, Eight, Nine, Ten, Eleven, Twelve, Thirteen, Fourteen, Fifteen, Sixteen, Seventeen, Eighteen, Nineteen, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104.]
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