Assvertising

Shaker FilthyGrandeur sent me the link to the below advert for Miller Lite. It's quite an amazing feat of bigotry. In 30 seconds, they managed to pack in nearly as much sexism, transphobia, and racism ("We don't have to cast any people of color in speaking roles as long as there's a black guy in the background, right?") as the average 22-minute network sitcom.


[Transcript below.]
Contact MillerCoors, who assert to value diversity, here to politely let them know what you think of their advertising content.

[White dudebro walks up to bar, at which a beautiful, thin, young white woman bathed in light is bartending.]

Dudebro: Can I get a light beer?

Bartender: Sure. Do you care how it tastes?

Dudebro: No, I don't really care. [He smiles, and makes a "How you doin'?" face at the woman sitting next to him at the bar.]

Bartender: Okay. [She opens a generic bottle of beer and hands it to him.] Well, when you start caring, take off your skirt and I'll give you a Miller Lite.

[Dudebro looks embarrassed; he looks at the woman sitting next to him, who looks disgusted. As he walks away, it is revealed he is wearing an orange skirt.]

Male Voiceover: Man up. 'Cause if you're drinking a light beer without great pilsner taste, you're missing the point of drinking beer. [Dudebro looks back; the women are paying no attention to him; he turns back around, dejected.] Grab a triple hops brew Miller Lite. Taste greatness.

[Dudebro walks up to a table of two other white dudebros. He is now wearing jeans and drinking a Miller Lite.]

Dudebro: Check it out. I lost the skirt and got a Miller Lite. [He holds his hands up, like, "Ta-daaaa!"]

Woman walking by: Your fly's open.

[Assvertising: Parts One, Two, Three, Four, Five, Six, Seven, Eight, Nine, Ten, Eleven, Twelve, Thirteen, Fourteen, Fifteen, Sixteen, Seventeen, Eighteen, Nineteen, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105.]