Assvertising

For the Key Biscayne's Academy of Martial Arts RDCA:



It's hard to see but by the logo it says, simply: "karate lessons".

Because karate lessons are the solution if your little boy likes make-up and playing in heels, amirite?

According to this post at Queerty, the ad agency responded apologetically after a veritable shitstorm of publicity and criticism:

Created by Zubi Ad Agency, the ads were never intended for circulation, the company says, and were never approved by their client, the Academy Of Martial Arts RDCA in Key Biscayne, Florida. "The ads in question were posted by an individual that works at our agency on a site that creatives use to share ideas and get comments from others in their line of work," says COO Joe Zubizarreta, who's likely referring to sites like Ads Of The World, to BP. "The art director who developed them told me that he had posted this campaign as well as three others to get feedback from other creatives as to their opinions of the work."

But creativity aside, the company isn't standing by them: "We want you to know that we don't condone this action and we are taking steps to make sure something like this never happens again. I apologize to you and anyone else that may have thought we knowingly allowed these ads to leave the agency. These ads were never produced nor would they have seen the light of day had they come across my desk. The creator of these ads is very apologetic and never intended to offend anyone however, we as the owners, understand that they can be considered offensive and would not under any circumstances have ever let them ever be produced."

Ok then.


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