50%: The percentage of movie tickets bought by men last year. And thus also the percentage of movie tickets bought by women last year.
As my pal Melissa Silverstein points out, "This number is very important—Hollywood lives and breathes on the narrative that young men drive the box office. That is just not true."
She also notes that women actually comprise a higher percentage "of the frequent moviegoers in the 18-24 category."
Ahem.
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