This is so the worst thing you're going to read all day.

[Trigger warning for misogyny; rape culture; gender essentialism.]

Actual Headline: Has equality destroyed your sex life?

Actual Subhead: "A controversial book claims feminism and the rise of 'new men' have killed off women's libidos."

Actual Excerpt from the Article:

Using the internet, neuroscientists Ogi Ogas and Sai Gaddam analysed half a billion sexual fantasies, preferences and practices, then correlated their findings with animal behaviour studies and the latest findings in neuroscience, to come to the very non-PC conclusion that when it comes to sex, women are wired to find sexual submission arousing.

...What they seem to be suggesting is that the cavemen were right all along and that what women really want is to be dragged by the hair, all the while feigning reluctance, by macho men waving clubs.

Of course.

You know, if we didn't think of "women" as a faceless, amorphous monolith with a set of universally shared preferences, but instead as a collection of individual human beings who make individual choices based on their individual preferences, this article would be regarded as the useless piece of fetid garbage that it is and pop evo-psych would be kissing my ass instead of masquerading as responsible science.

[H/T to Shaker Catherine.]