Number of the Day

89.5%: The percentage of ads during Rush Limbaugh's show yesterday that were public service announcements donated free of charge by the Ad Council.

Media Matters reports:
AS OF [THURS]DAY, 50 ADVERTISERS HAVE CANCELED THEIR ADS RUNNING DURING THE RUSH LIMBAUGH SHOW.

According to our coverage:

— A total of 86 ads aired during WABC's broadcast of The Rush Limbaugh Show [yesterday].

— 77 of those ads were public service announcements donated free of charge by the Ad Council.

— Of the nine paid spots that ran, seven were from companies that have said they have taken steps to ensure their ads no longer air during the program.

— WABC's online feed included about 5:33 of dead air when ads would normally have run.
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