Because Who Is James Franco?

And verily, a light shone upon Liss-land, because performance artist Marina Abramovic announced the subject of her first film.

And it was James Franco:

"...he takes failure and risk all with the same intensity. He could just be another Hollywood actor and that's it - like everyone else. But he's crossing all kinds of borders and not always with great success. For him, process is more important than the result....And this is why I'm interested to explain to 'Who is James Franco?' and 'Why is he doing what he's doing?'" she continued. "He hardly sleeps or has a life. He just keeps going."

And yea, it was good, even unto not sleeping or having a life.

Or else, it was not good, crossing borders with nought of success.

Because James Franco. And thus, it was obvious.